Put your marketing on autopilot next year and plan it all out --- the budget, the promotions, the activities and the target results – to have a roadmap for next twelve months!
You may have listened to me on a teleseminar, or in person at a show, or read my articles...and if you gained anything at all from that time, you’ll want to use my self-paced course to create your marketing planning and strategy that will fill up your appointment schedule without having to pay for low-response advertisements. At the end of the Smart Spa Marketing Self-Paced Online Course, you’ll have:
- A detailed month by month marketing plan that you created with proven marketing promotions and activities
- Have total clarity about your target (and most profitable) client
- Have target monthly marketing budget
- Know what you’ll say every time you communicate with clients
- Have tons of ideas for daily marketing without spending any money
- The ability to delegate routine marketing tasks to staff members
Let me explain how this self-paced online course will work.
You'll download over four hours of recorded classes where I will lead you through the process of creating your marketing foundation and action plan for the next twelve months. During each of the four classes, I’ll go into detail about each of the three major steps to create your annual marketing action plan. One that you can refer to year after year.
Just as in many things in life, the more engaged you are in this program the more benefit you will receive. Yet, life can get in the way of any good plan and this is why this course is self-paced and available to listen to at your convenience.
I don’t know about you, but I have been a student of too many classes where I absorbed just a fraction of the information shared…and wished I had more time to hear, read and then try to apply it in my world.
That’s why I designed each of the four classes with an easy-to-absorb amount of information. So you’ll know what to expect, here are the key activities in each of the classes:
Class 1: Set the Strategic Foundation
- Learn how marketing works in your clients minds
- Uncover why clients choose you over your competition
- Identify the key senses for your brand
- Set your goals for the next twelve months
Class 2: Annual Promotional Planning
- Write key messages that you will use in all future marketing communications
- Customize your annual promotional plan from a large selection of seasonal promotional ideas, events and programs
- Select the right marketing activities for your local market and budget
Class 3: Month-by-Month Marketing Activity Planning
- Establish monthly marketing tasks and activities
- Define internal marketing activities to increase return clients
- How to make sure that local marketing events will be worth your time and money
Class 4: Plans in Action
- How to measure your marketing and adjust when “things” happen
- Plan review and advice
Each class will:
- Be thought provoking
- Provide practical advice you can apply right away
Today, I charge $950 to assist clients in the creation of their marketing strategy and month-by-month marketing plan. I work one-on-one with them over three meetings to write and craft a customized plan specifically for them. I try to teach them as much as possible, but many clients are simply too busy and value that I can do it for them. But lately, I’ve been feeling as if I’m “giving fish” to my clients. You have probably heard of that saying, usually credited to Confucius: “Give a man a fish and he will eat for a day. Teach a man to fish and he will eat for a lifetime.”
I want to teach you.
You’ll learn all about practical marketing as you create your own strategy and plan. And there really is something to be said about the hands-on experience of defining your marketing strategy rather than having it being done for you. By participating in this unique learning opportunity:
- You’ll be prepared to stop guessing and make educated adjustments to your marketing throughout the year.
- Because you created it and there is a special sense of pride and accomplishment in defining a vision, taking action and then reaping the rewards.
- You’ll have my expert guidance, templates and advice to help you along the way.
While I considered pricing this program at $950, the same as I do for my personal consulting package, I wanted to make it accessible to all levels of spa and salon professionals. So for just $129, you can participate in this powerful program that will jumpstart your marketing right now.
That’s right, I’m offering this four-hour self-paced class for less than
my normal hourly rate of $250.
Let’s summarize what you’ll receive with your $129 Smart Spa Marketing Self-Paced Online Course:
- Four one-hour classes INSTANTLY downloadable
- Worksheets, guidelines, templates, seasonal promotion ideas and sample annual and month-to-month marketing plans
- Knowledge and confidence that you can make educated marketing choices and decisions that you know will work to fill up your books.
But don't just take my word that that this course will help improve your marketing. Here are some testimonials from clients and attendees of the class:
"Heather's insight into the world of marketing, specifically for spas, was incredibly helpful. She has a wealth of experience and great tips you can start using immediately. I fell I now have a much better handle on my marketing strategy and how to spend my marketing dollars."
- Margo Zelenski, The Massage & Esthetics Studio, Scottsdale, AZ
"Spa Clientéle Solutions provided great insight into the spa industry for us and we were able to avoid some costly mistakes."
- Laura & Michael Pierce, Owners Jus Massage, Fairfax, VA
"Working with Spa Clientéle Solutions provided fresh and practical
insights into how I can make small changes and see huge results in my
businesses. Heather gives me practical and easy ideas I can put into
action right away."
- Deanne McQuiston, Hair Stylist, JR Roberts Salon, San Jose, CA
"I would highly recommend Heather to anyone currently in the spa
business and certainly to anyone contemplating going into the spa
business. I wish I would have known her before I opened my business
so I could have avoided some of the situations I’m dealing with now."
- Nancy G. Owner, Serenity SpaSalon, North Carolina
In addition to practical information you can listen to anywhere, and share with your staff, there is no risk to you! I ALWAYS offer a 100% money-back satisfaction guarantee. If you are not satisfied with this course, just send me an email within 60 days of purchase to let me know you tried out. Listen to the classes on your computer or your MP3 player, work through the handouts, and if it still does not meet your expectations I'll refund your money immediately, no questions asked.
Get started today and click here now to order your copy of Smart Spa Marketing.
I look forward to working with you and making this your best year yet!
Heather
P.S. The only way to see some changes in the number of clients you are seeing is to make some changes yourself. I'll help you take those first steps toward understanding and applying common sense marketing strategy to filling up your appointment book.
